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Wednesday, August 10, 2005

Can Apple Really Make The Switch ?

Macintosh fans have a well-deserved reputation for insane loyalty. But it's expensive to upgrade, especially if your new computer can't run your current stash of software. That's where Rosetta comes in. The emulation module - which uses binary translation technology from Transitive of Los Gatos, California - will enable Macs built with chips from Intel (Apple's new supplier) to run software made for IBM PowerPC chips in older systems. Sounds simple, but no one's ever been able to cross platforms without crippling performance. Such inter-operability would be a big deal if it worked; tech makers profit from locking customers into one system. We asked Transitive's CEO Bob Wiederhold why he thinks Rosetta is different.

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